Monday, November 9, 2009
Everything You Need To Know About Marketing Your Work
I think it's safe to say there aren't many artists whose goal in life isn't to do what they love every day and actually make a living at it. It's also a good bet that there aren't many artists who have a clue how to achieve that goal - or even know where to begin the process and make part of that journey.
When it comes to having work shown and sold in prestigious galleries, hung in museums and sought after by collectors; a name that is respected and recognized across the country; steady sales in both Internet and brick-and-mortar retail establishments; as well as work published in books and TV spots, most of us just sit and dream about it.
KC Willis, however, is one of those rare artists who has been-there-and-done-that and marketed the coffee cups and greeting cards besides. Literally. So, when she decided to put it all out there and share her experience and knowledge of marketing art, I jumped right in and signed on for the on-line workshop "Marketing Mindset: Navigating the Art Market". I had recently taken a workshop with KC at her gallery/studio in Colorado and found her to be an excellent and talented teacher - it didn't take much time for me to decide to do this one, too.
Here's how KC describes her offering at Marketing Mindset:
I am putting together an on-line workshop that you can participate in at any time, whenever you want. I will cover every subject imaginable as it pertains to marketing your work to the public. And it will be delivered in such a way that there is info there for the novice, those working and selling some already and those in the full throes of their art career, but who still want to take it up a notch into wholesale or licensing. There will be lots of videos by subject matter so you can pick and choose which ones you want to see based on the subjects that matter to you.
• Creating a cohesive, signature look
• Working in series
• Consignment vs. wholesale
• Pricing your work
• The differences between approaching a gallery, a shop, an on-line retailer or a catalog
• Using Social Networks
• PR-how to get written about in newspapers and magazines
• Marketing your work without leaving home
• The Pros and Cons of having an Artist's Rep.
• Researching your market
• Licensing your work and your name.
• Blogs vs. Websites
• Selling on-line
• Keeping motivated
• Becoming fearless
• And soooooo much more.
You will get unlimited access to the videos, discussion boards where I will answer your questions (along with other artists at the workshop) and scheduled live chats. And anyone who has participated in my on-line workshops or my in-person classes can tell you that I am as much about inspiration and motivation as I am technique. I will encourage you and change your attitude about all things marketing.
A one-day art marketing workshop can be as much as $300 easily. For the time being access to my class (which will be a lot more than a one day thing) is $144. When the videos go live in December the class will be $244. If you get even one good idea that changes the way you think or do things...this class will pay for itself. It's even tax deductible. Not knowing where to go next has stopped many an artist in their tracks. You will also have the opportunity to work with me one-on-one through private phone consultations at an additional fee. Your own private art coach.
I have no doubt that it will be well worth the investment for me. Check it out and see what you think. http://marketingmindset.ning.com/